Hotel revenue management in Thailand
Thailand has a clear high season, a long green season, and festival spikes such as Songkran. Indian travellers are a large and growing segment for Bangkok, Phuket and Pattaya. We work with hotels and resorts in Thailand on rates, OTA positioning and reaching guests from India.
Markets covered: Bangkok, Phuket, Pattaya, Krabi, Koh Samui, Chiang Mai
How demand moves in Thailand
General patterns. Exact dates change each year, so we plan from the live calendar.
| Period | Demand pattern | What we do |
|---|---|---|
| November to February | High season, with peak rates around Christmas and New Year | Hold rates, require minimum stays for holiday weeks, manage OTA allocation |
| March to April | Hot months, with Songkran in mid-April | Price festival dates separately, offer pool and family packages |
| May to October | Green season and lower rates | Offer longer-stay and package rates, target regional and Indian travellers |
| Year round | Bangkok city demand from business and transit travel | Weekday corporate rates, airport and city-event pricing |
Where hotels struggle here
- Over-reliance on a single OTA
- Discounting in the green season to levels that hurt the next high season
- Listings that do not speak to Indian guests' needs, such as meals and family rooms
- Owners who live in India and need remote revenue support
Questions
Do you work with hotels in Phuket, Bangkok and Pattaya?
Yes. We work with hotels and resorts across Thailand, and also with Indian owners who run properties there.
Can you help attract Indian guests?
Yes. We review meal plans, room types, content and the OTAs used by Indian travellers, and set offers for that segment.
Is the work done remotely?
Yes. Rates and channel work run through your systems, with regular calls to review results.